Invitation to cooperation

Concerning implementing the project "Integrated Program for the Development of the Czestochowa University of Technology" POWR.03.05.00-00-Z008/18, we invite you to submit an offer to prepare and conduct lectures for students of the Faculty of Management of the Czestochowa University of Technology.
The lecturer's task will be to prepare and conduct a 30-hour lecture in English (30hx45 minutes) on "Branding and marketing through logistical activities", for students of Logistics field, 2^nd degree, 3^rd semester, in the winter semester of the academic year 2021/2022.

The minimum substantive scope of a 30-hour lecture should cover the following issues:

1. Introduction to branding and marketing for logistics organizations - 2h
2. Logistics strategic brand management (brand personality, brand equity, internal branding and branding strategies) - 5h
3. Logistic service marketing (service gaps, service deliver and service recovery) -5h
4. Product management within logistics - 2h
5. Marketing design for logistics organizations (marketing plan, integrated marketing, advertising management and advertising design) - 8h
6. Media mix options for logistics organizations (traditional marketing, alternative marketing, digital marketing, social media marketing, sales promotions, database marketing, personal selling and public relations) - 8h

Requirements:

• doctoral degree or higher
• significant achievements in scientific work, which include a high Hirsch index of papers published in journals, included in the Journal Citation Reports and Scopus indexing
• employment for at least five years at a university outside of Poland as an academic teacher
• having at least five years of experience in conducting didactic classes in the field of logistics, logistics management, products and services logistics, business studies, marketing management, at universities outside of Poland
• having at least five years of experience in conducting research and scientific activities and participation in scientific conferences in the field of logistics, business and marketing management
• having experience in the field of international cooperation as part of conducted foreign lectures, other forms of didactic, research or international didactic and scientific projects which include: marketing and management of logistics products and services, logistics, business, management and marketing
• English language skills at least at the C1-Advanced level

Terms of employment - payable in PLN.
Working hours - 30 hours x 45 minutes.
The lecture will be held in the e-learning form.
The expert is obliged to complete the task in person.
Implementation deadline: winter semester of the academic year 2021/2022 (01.10.2021 - 28.01.2022).
Selection criteria: price per hour 70%, experience 30% (for 5-year experience - 0 points, for each subsequent year 10 points, up to 15 years. Over 15 years 100 points).

Offer (attachment 1), RODO (attachment 2), and scientific CV should be submitted electronically to the following e-mail address: zpr@pcz.pl

The deadline for submitting offers is 13.09.2021.